About Us
A CREATIVE STUDIO SPECIALIZING
IN BEAUTY, FASHION BRANDING,
AND 3D VISUALIZATION FOR
GLOBAL AND EMERGING BRANDS.
BUILT FOR THE
VISUAL FUTURE.
Services
Brand Strategy & Positioning
Creative Campaign & Art Direction
Social, Content & Channel Strategy
Concept & Content Development
Naming & Brand Architecture
Logo & Visual Identity Systems
Brand Guidelines & Toolkits
Film, Video & Motion
Photography & Visual Content Production
3D Animation
3D Product Creation & Visualization
Print, Editorial & Digital Design
Web Design & UX/UIE-commerce Design & Optimization
Copywriting, Messaging & Voice
Creative for Paid Media & Launch Campaigns
Paid Media Creative, Strategy & Execution
Packaging Design
Retail, Signage & Physical Collateral
About Us
A CREATIVE STUDIO SPECIALIZING
IN BEAUTY, FASHION BRANDING,
AND 3D VISUALIZATION FOR
GLOBAL AND EMERGING BRANDS.
BUILT FOR THE
VISUAL FUTURE.
Services
Brand Strategy & Positioning
Creative Campaign & Art Direction
Social, Content & Channel Strategy
Concept & Content Development
Naming & Brand Architecture
Logo & Visual Identity Systems
Brand Guidelines & Toolkits
Film, Video & Motion
Photography & Visual Content Production
3D Animation
3D Product Creation & Visualization
Print, Editorial & Digital Design
Web Design & UX/UIE-commerce Design & Optimization
Copywriting, Messaging & Voice
Creative for Paid Media & Launch Campaigns
Paid Media Creative, Strategy & Execution
Packaging Design
Retail, Signage & Physical Collateral
RapidLash
Each project starts the same way. By defining what the brand
should stand for, then building everything around it.
The result isn’t just better creative. It’s a brand that shows up differently.
This is what it looks like when it works.
For RapidLash, that meant rethinking everything.
RapidLash
A project starts by defining what the brand should stand for, then building everything around it.
The result isn’t just better creative. It’s a brand that shows up differently.
This is what it looks like when it works.
For RapidLash, that meant rethinking everything.
RapidLash
A project starts by defining what the brand should stand for, then building everything around it.
The result isn’t just better creative.
It’s a brand that shows up differently.
This is what it looks like when it works.
For RapidLash, that meant rethinking everything.
goals
Increase Market Share by 15% through Brand Repositioning
Build an online community of "brand ambassadors"
(customers/users, influencers, celebrities, etc.) across all platforms
Remove distributor to work directly with retail partners to demonstrate commitment to brand's long-term value and improve margin
by 15% by removing the "middle man".
goals
Increase Market Share by 15% through Brand Repositioning.
Build an online community of "brand ambassadors" (customers/
users, influencers, celebrities, etc.) across all platforms.
Remove distributor to work directly with retail partners to demonstrate commitment to brand's long-term value and improve margin by 15% by removing the "middle man".
goals
Increase Market Share by 15% through Brand Repositioning.
Build an online community of "brand ambassadors" (customers/users, influencers, celebrities, etc.) across
all platforms.
Remove distributor to work directly with retail partners to demonstrate commitment to brand's long-term value and improve margin by 15% by removing the "middle man".
Strategic chalenges
Increased market competition from conglomerates and indie brands
pushing price point lower for mass-market consumers
Declining base of loyal consumers due to lack of marketing
investment to stay relevant and in front of consumers.
Strategic challenges
Increased market competition from conglomerates and indie brands pushing price point lower for mass-market consumers.
Declining base of loyal consumers due to lack of marketing investment to stay relevant and in front of consumers.
Strategic challenges
Increased market competition from
conglomerates and indie brands pushing
price point lower for mass-market consumers.
Declining base of loyal consumers due
to lack of marketing investment to stay
relevant and in front of consumers.
Execution Plan
Define current brand positioning
Develop the strategy for the brand refresh
Define the "look and feel" of the refresh
Create marketing assets to be leveraged across digital
and physical media to support building community,
brand promotion, and sales opportunities
Define the social media playbook to be executed
Execution Plan
Define current brand positioning.
Develop the strategy for the brand refresh.
Define the "look and feel" of the refresh.
Create marketing assets to be leveraged across digital
and physical media to support building community,
brand promotion, and sales opportunities.
Define the social media playbook to be executed.
Execution Plan
Define current brand positioning. Develop the strategy for the brand refresh. Define the "look and feel" of the refresh.
Create marketing assets to be leveraged across digital and physical media to support building community, brand promotion, and sales opportunities.
Define the social media playbook to be executed.
Achievements
Organic sales growth of 10% within the first 9 months
Marketing assets supported growth through digital marketing campaigns
Marketing assets supported growth with a key customer by demonstrating
the company's commitment to "raising the bar" on 360-degree marketing
and supporting in-store and online sales at the retailer
.
Any stats you can add regarding the "online community"?
Achievements
Organic sales growth of 10% within the first 9 months.
Marketing assets supported growth through
digital marketing campaigns.
Marketing assets supported growth with a key customer
by demonstrating. the company's commitment to
"raising the bar" on 360-degree marketing and
supporting in-store and online sales at the retailer.
Achievements
Organic sales growth of 10% within the first 9 months.
Marketing assets supported growth through digital marketing campaigns.
Marketing assets supported growth with
a key customer by demonstrating. the company's commitment to "raising the bar" on 360-degree marketing and supporting
in-store and online sales at the retailer.
Any stats you can add regarding
the "online community"?
Impact
Brand repositioning led to increased interest from
customers and retailers, driving long-term sales growth
Website conversion rate increased 10x which was
a key achievement for a successful 360 marketing/Paid media
Impact
Brand repositioning led to increased interest from customers and retailers, driving long-term sales growth.
Website conversion rate increased 10x which was a key achievement for a successful 360 marketing/Paid media.
Impact
Brand repositioning led to increased interest from customers and retailers, driving long-term sales growth.
Website conversion rate increased 10x which was a key achievement for a successful 360 marketing/Paid media.
What we saw
RapidLash was established - trusted, widely distributed, and backed
by a product that worked. But its expression hadn’t kept pace with
the category. It felt dated. Undifferentiated. Easy to overlook.
What we did
AF Creatives redefined how the brand showed up. We introduced a
clear point of view, elevated the visual world, and built a modern
creative system across brand, social, email, and content.
Taste. Direction. Consistency. Not louder. Sharper.
what happened
The brand re-entered the conversation. Showing up in feeds. Getting
shared. Being talked about again. And the results reflected it.
Relevance isn't given. It's built.
This is where we come in.
Rapidlash's CEO
"The AF Creatives helped us with a brand refresh for RapidLash. Their approach blew me away!
They didn't just create content without purpose. They started by helping us define the brand's strategy and playbook, and made sure we were all aligned on the brand's voice. They outlined a full 360 marketing strategy, with timelines for each activation they recommended.
They understand how to elevate a brand in the mass-market space, how to standout and capture an audience in a crowded field, and how to engage with customers authentically across a multi-channel retail strategy. Thanks to their leadership and guidance we saw a significant increase in followers and sales conversion within the first 12 months!"
Shaffiq rahim - ceo
Rapidlash's CEO
"The AF Creatives helped us with a brand refresh for RapidLash. Their approach
blew me away!
They didn't just create content without purpose. They started by helping us define the brand's strategy and playbook, and made sure we were all aligned on the brand's voice. They outlined a full
360 marketing strategy, with timelines
for each activation they recommended.
They understand how to elevate a brand in the mass-market space, how to standout and capture an audience in a crowded field, and how to engage with customers authentically across a multi-channel retail strategy. Thanks to their leadership and guidance we saw a significant increase in followers and sales conversion within the first 12 months!"
Shaffiq rahim - ceo
Strategy
We didn’t start with content.
We started with meaning.
What the brand stands for.
How it shows up.
Why it matters now.
We introduced a point of view - and with it
a presence that felt current, considered,
and culturally relevant. Not just something to
watch - something people want to engage with.
Strategy
We didn’t start with content. We started with meaning.
What the brand stands for. How it shows up.
Why it matters now.
We introduced a point of view - and with it
a presence that felt current, considered,
and culturally relevant. Not just something to watch - something people want to engage with.
Social Media
Social is where brands compete for attention.
We made sure RapidLash stood out.
A clear voice. Consistent execution.
Creative designed to perform in feed.
Social Media
Social is where brands compete
for attention.
We made sure RapidLash stood out.
A clear voice. Consistent execution.
Creative designed to perform in feed.
Social Videos
Movement creates attention. Story creates retention.
We developed short-form video that feels native to the platform while reinforcing the brand’s point of view.
Fast. Intentional. Designed to perform.
Not just content people watch.
Content people engage with.
Social Videos
Movement creates attention.
Story creates retention.
We developed short-form video that feels native to the platform while reinforcing
the brand’s point of view.
Fast. Intentional. Designed to perform.
Not just content people watch.
Content people engage with.
Social Playbook
We didn’t just create content.
We built the system behind it.
A clear point of view. A consistent look and feel. A structure that scales. So the brand shows up the same way - every time.
Color Story
A PALETTE THAT HITS WITH COLOR AND ATTITUDE.
WE PUSHED PAST THE EXPECTED AND INTRODUCED SOMETHING BOLDER, BRIGHTER, AND FULL OF ENERGY.
VIBRANT. ELECTRIC. UNFORGETTABLE.
DESIGNED TO POP IN A SATURATED CATEGORY AND
FEEL UNMISTAKABLY RAPIDLASH.
Color Story
A PALETTE THAT HITS WITH COLOR AND ATTITUDE.
WE PUSHED PAST THE EXPECTED AND INTRODUCED SOMETHING BOLDER, BRIGHTER, AND FULL OF ENERGY.
VIBRANT. ELECTRIC. UNFORGETTABLE.
DESIGNED TO POP IN A SATURATED CATEGORY
AND FEEL UNMISTAKABLY RAPIDLASH.
3D
Designed to stop the scroll. Built to hold attention.
We translated the brand into dimensional, high-impact visuals that feel tactile, elevated, and unmistakably modern. Not just product shots.
A visual world with depth, texture, and intent.
3D
Designed to stop the scroll. Built to hold attention. We translated the brand into dimensional, high-impact visuals that feel tactile, elevated, and unmistakably modern.
Not just product shots. A visual world with depth, texture, and intent.
Packaging
WE DEVELOPED AN UPDATED LOOK AND FEEL, MORE VIBRANT,
MORE ELECTRIC, TO ALIGN WITH OUR NEW COLOR LANGUAGE.
BOLDER. BRIGHTER. INTENTIONAL.
DESIGNED TO BE NOTICED. BUILT TO BE PICKED UP.
Packaging
WE DEVELOPED AN UPDATED LOOK AND FEEL, MORE VIBRANT, MORE ELECTRIC, TO ALIGN
WITH OUR NEW COLOR LANGUAGE.
BOLDER. BRIGHTER. INTENTIONAL. DESIGNED
TO BE NOTICED. BUILT TO BE PICKED UP.
Web
Attention means nothing if it doesn’t convert.
We rebuilt the experience to make sure it did.
Clearer messaging. Stronger visuals.
A system designed to remove friction. And it shows.
Web
Attention means nothing if it
doesn’t convert.
We rebuilt the experience
to make sure it did.
Clearer messaging. Stronger visuals.
A system designed to remove friction.
And it shows.
Email Campaigns
We built the brand. Email is where
we proved it.
Clear messaging. Engaging design.
Built to convert. And it did.
Mailer
In a digital world, physical stands out. We made sure it felt considered - and worth paying attention to. Something you don’t throw away. Something you act on.
Mailer
In a digital world, physical stands out. We made sure it felt considered - and worth paying attention to. Something you don’t throw away. Something you act on.
AF Creatives US
5023 N. Parkway Calabasas
Calabasas, CA 91302
+1 212 810 1742