La Mer

Shot in New York by Tom Schirmacher, we brought together a cast of 36 models, one for each shade to create a visual language rooted in representation and connection. By reflecting a spectrum of skin tones, the campaign was designed to help the consumer see someone who looks like her, inspiring confidence and ease in shade selection.

Shot in New York by Tom Schirmacher, we brought together a cast of 36 models, one for each shade to create a visual language rooted in representation and connection. By reflecting a spectrum of skin tones, the campaign was designed to help the consumer see someone who looks like her, inspiring confidence and ease in shade selection.

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