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Aveda rebrand

A complete reimagining of Aveda, repositioning the brand

for a new generation of conscious consumers.

​

Rooted in its vegan, all-natural foundation,

the rebrand brings a more modern, elevated clarity to Aveda’s identity.

 

The visual language was refined and simplified, creating a cleaner,

more contemporary expression where ingredients, performance,

and sensorial qualities take focus.

​

Alongside this, the photographic direction

was redefined, shifting toward a saturated, lush aesthetic 

that captures natural beauty with precision and intention, 

celebrating the power of nature.

 

The result is a brand that feels both grounded 

and progressive, evolving AVEDA into a contemporary

authority in plant-powered beauty.

​

The campaign positioned Remedies as a modern apothecary

for today’s skin concerns, using visuals that paired clean,

clinical compositions with natural elements to emphasize the balance between science and wellness.

​

​

Aveda rebrand

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi congue luctus tristique. In aliquam felis ut lorem dictum, a facilisis odio rhoncus. Phasellus nisl nisl, rutrum ut auctor quis, mollis et magna. Morbi et sem eget enim venenatis eleifend in vel nulla. Mauris malesuada sit amet felis et ultricies. Pellentesque elementum ante nec orci congue tincidunt. Mauris metus dolor, euismod a erat id, elementum ultricies massa. Suspendisse potenti. Cras sollicitudin eu tortor ac cursus. Aliquam in venenatis urna. Suspendisse potenti. Ut sit amet enim lacus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Aenean eget consectetur lorem.

​

​

A complete reimagining of Aveda,

repositioning the brand for a

new generation of conscious consumers.

​

Rooted in its vegan, all-natural foundation,

the rebrand brings a more modern,

elevated clarity to Aveda’s identity.

 

The visual language was refined and

simplified, creating a cleaner,

more contemporary expression where

ingredients, performance,

and sensorial qualities take focus.

​

Aveda rebrand

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi congue luctus tristique. In aliquam felis ut lorem dictum, a facilisis odio rhoncus. Phasellus nisl nisl, rutrum ut auctor quis, mollis et magna. Morbi et sem eget enim venenatis eleifend in vel nulla. Mauris malesuada sit amet felis et ultricies. Pellentesque elementum ante nec orci congue tincidunt. Mauris metus dolor, euismod a erat id, elementum ultricies massa. Suspendisse potenti. Cras sollicitudin eu tortor ac cursus. Aliquam in venenatis urna. Suspendisse potenti. Ut sit amet enim lacus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Aenean eget consectetur lorem.

​

​

The campaign positioned Remedies as a modern apothecary

for today’s skin concerns, using visuals that paired clean,

clinical compositions with natural elements to emphasize the balance between science and wellness.

​

​

Aveda rebrand

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi congue luctus tristique. In aliquam felis ut lorem dictum, a facilisis odio rhoncus. Phasellus nisl nisl, rutrum ut auctor quis, mollis et magna. Morbi et sem eget enim venenatis eleifend in vel nulla. Mauris malesuada sit amet felis et ultricies. Pellentesque elementum ante nec orci congue tincidunt. Mauris metus dolor, euismod a erat id, elementum ultricies massa. Suspendisse potenti. Cras sollicitudin eu tortor ac cursus. Aliquam in venenatis urna. Suspendisse potenti. Ut sit amet enim lacus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Aenean eget consectetur lorem.

​

​

Alongside this, the photographic direction

was redefined, shifting toward a saturated, lush aesthetic that captures

natural beauty with precision and intention, celebrating the power of nature.

 

The result is a brand that feels both grounded and progressive, evolving AVEDA into a contemporary authority in

plant-powered beauty.

​

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