About Us
A CREATIVE STUDIO SPECIALIZING
IN BEAUTY, FASHION BRANDING,
AND 3D VISUALIZATION FOR
GLOBAL AND EMERGING BRANDS.
BUILT FOR THE
VISUAL FUTURE.
Services
Brand Strategy & Positioning
Creative Campaign & Art Direction
Social, Content & Channel Strategy
Concept & Content Development
Naming & Brand Architecture
Logo & Visual Identity Systems
Brand Guidelines & Toolkits
Film, Video & Motion
Photography & Visual Content Production
3D Animation
3D Product Creation & Visualization
Print, Editorial & Digital Design
Web Design & UX/UIE-commerce Design & Optimization
Copywriting, Messaging & Voice
Creative for Paid Media & Launch Campaigns
Paid Media Creative, Strategy & Execution
Packaging Design
Retail, Signage & Physical Collateral
About Us
A CREATIVE STUDIO SPECIALIZING
IN BEAUTY, FASHION BRANDING,
AND 3D VISUALIZATION FOR
GLOBAL AND EMERGING BRANDS.
BUILT FOR THE
VISUAL FUTURE.
Services
Brand Strategy & Positioning
Creative Campaign & Art Direction
Social, Content & Channel Strategy
Concept & Content Development
Naming & Brand Architecture
Logo & Visual Identity Systems
Brand Guidelines & Toolkits
Film, Video & Motion
Photography & Visual Content Production
3D Animation
3D Product Creation & Visualization
Print, Editorial & Digital Design
Web Design & UX/UIE-commerce Design & Optimization
Copywriting, Messaging & Voice
Creative for Paid Media & Launch Campaigns
Paid Media Creative, Strategy & Execution
Packaging Design
Retail, Signage & Physical Collateral
Neulash
Each project starts the same way. By defining what the brand
should stand for, then building everything around it.
The result isn’t just better creative. It’s a brand that shows up differently.
This is what it looks like when it works.
For neuLash, that meant rethinking everything.
The project starts by defining what the brand stands for, then shaping everything around that foundation.
The result isn’t just better creative. It’s a brand that shows up differently.
This is what it looks like when it works.
For neuLash, that meant rethinking everything.
Neulash
Each project starts the same way. By defining what the brand should stand for, then building everything around it.
The result isn’t just better creative.
It’s a brand that shows up differently.
This is what it looks like when it works.
For neuLash, that meant rethinking everything.
The project starts by defining what the brand stands for, then shaping everything around that foundation.
This isn’t just better creative. It’s a brand that shows up with clarity and distinction.
This is what it looks like when the strategy works.
For neuLash, that meant rethinking everything.
Strategic chalenges
Increased market competition from conglomerates and indie brands
pushing price point lower for mass-market consumers
Declining base of loyal consumers due to lack of marketing
investment to stay relevant and in front of consumers.
NeuLash Brand Repositioning & 360° Marketing Brief:
Objective
Reposition NeuLash as the category-leading preMium lash and brow brand through a modernized brand strategy, elevated creative, and integrated 360° marketing ecosystem that drives long-term growth, consumer loyalty, and stronger retail partnerships.
Scope of Work
Lead the strategic and creative transformation of the brand across every consumer touchpoint
NeuLash Brand Repositioning & 360° Marketing Brief:
Objective
Reposition NeuLash as the category-leading preMium lash and brow brand through a modernized brand strategy, elevated creative, and integrated 360° marketing ecosystem that drives long-term growth, consumer loyalty, and stronger retail partnerships.
Scope of Work
Lead the strategic and creative transformation of the brand across every consumer touchpoint
goals
Increase Market Share by 15% through Brand Repositioning
Build an online community of "brand ambassadors" (customers/
users, influencers, celebrities, etc.) across all platforms
Remove distributor to work directly with retail partners
to demonstrate commitment to brand's long-term value and
improve margin by 15% by removing the "middle man".
goals
Increase Market Share by 15% through Brand Repositioning.
Build an online community of "brand ambassadors" (customers/users, influencers, celebrities, etc.) across all platforms
Remove distributor to work directly with retail partners to demonstrate commitment to brand's long-term value and improve margin by 15% by removing the "middle man".
Strategic challenges
Increased market competition from conglomerates and indie brands pushing price point lower for mass-market consumers
Declining base of loyal consumers due to lack of marketing
investment to stay relevant and in front of consumers.
Strategic challenges
Increased market competition from conglomerates and indie brands pushing price point lower for mass-market consumers.
Declining base of loyal consumers due
to lack of marketing investment to stay relevant and in front of consumers.
Execution Plan
Define current brand positioning
Develop the strategy for the brand refresh
Define the "look and feel" of the refresh
Create marketing assets to be leveraged across digital
and physical media to support building community,
brand promotion, and sales opportunities
Define the social media playbook to be executed
Execution Plan
Define current brand positioning. Develop the strategy for the brand refresh. Define the "look and feel" of the refresh.
Create marketing assets to be leveraged across digital and physical media to support building community, brand promotion, and sales opportunities.
Define the social media playbook to be executed.
Achievements
Organic sales growth of 10% within the first 9 months
Marketing assets supported growth through
digital marketing campaigns
Marketing assets supported growth with a key customer
by demonstrating the company's commitment to
"raising the bar" on 360-degree marketing and
supporting in-store and online sales at the retailer.
Achievements
Organic sales growth of 10% within the first 9 months.
Marketing assets supported growth through digital marketing campaigns.
Marketing assets supported growth with
a key customer by demonstrating the company's commitment to "raising the bar" on 360 marketing and supporting in-store and online sales at the retailer.
Any stats you can add regarding
the "online community"?
Impact
Brand repositioning led to increased interest from
Customers and retailers, driving long-term sales growth
Website conversion rate increased 10x which was a key achievement for a successful 360 marketing/Paid media
Impact
Brand repositioning led to increased interest from customers and retailers, driving long-term sales growth.
Website conversion rate increased 10x which was a key achievement for a successful 360 marketing/Paid media.
Neulash's CEO
"the AF Creatives helped us with a brand refresh for neuLASH. Their approach blew me away!
They didn't just create content without purpose. They started by helping us define the brand's strategy and playbook, and made sure we were all aligned on the brand's voice. They outlined a full 360 marketing strategy, with timelines for each activation they recommended.
They have a rare gift for bringing prestige, science-backed brands to life. Their Guidance helped us build a loyal following and, most importantly, delivered a massive boost in conversions."
Shaffiq rahim - ceo
Neulash's CEO
"the AF Creatives helped us with a brand refresh for neuLASH. Their approach
blew me away!
They didn't just create content without purpose. They started by helping us define the brand's strategy and playbook, and made sure we were all aligned on the brand's voice. They outlined a full
360 marketing strategy, with timelines
for each activation they recommended.
They have a rare gift for bringing prestige, science-backed brands to life. Their Guidance helped us build a loyal following and, most importantly, delivered a massive boost in conversions."
Shaffiq rahim - ceo
Strategy
We didn’t start with content.
We started with meaning.
What the brand stands for.
How it shows up.
Why it matters now.
We introduced a point of view - and with it
a presence that felt current, considered,
and culturally relevant. Not just something to
watch - something people want to engage with.
Strategy
We didn’t start with content. We started with meaning.
What the brand stands for. How it shows up.
Why it matters now.
We introduced a point of view - and with it a presence that felt current, considered,
and culturally relevant. Not just something to watch - something people want to engage with.
Social Media
Social is where brands compete for attention.
We made sure neuLash stood out.
A clear voice. Consistent execution.
Creative designed to perform in feed.
Social Media
Social is where brands compete for attention.
We made sure neuLash stood out.
A clear voice. Consistent execution.
Creative designed to perform in feed.
Social Playbook
We didn’t just create content.
We built the system behind it.
A clear point of view. A consistent look and feel. A structure that scales. So the brand shows up the same way - every time.
Social Playbook
We didn’t just create content.
We built the system behind it.
A clear point of view. A consistent look and feel. A structure that scales. So the brand shows up the same way - every time.
Color Story
A palette that feels as modern as the product.
We moved away from what felt expected and introduced something softer, fresher, and more considered.
Balanced.
Elevated.
Distinct.
Designed to stand out in a saturated category -
and feel unmistakably neuLash.
Color Story
A palette that feels as modern as the product.
We moved away from what felt expected and introduced something softer, fresher, and more considered.
Balanced.
Elevated.
Distinct.
Designed to stand out in a saturated category - and feel unmistakably neuLash.
Social Videos
Movement creates attention. Story creates retention. We developed short-form video that feels native to the platform while reinforcing the brand’s point of view.
Fast. Intentional. Designed to perform.
Not just content people watch.
Content people engage with.
Social Videos
Movement creates attention.
Story creates retention.
We developed short-form video that feels
native to the platform while reinforcing
the brand’s point of view.
Fast. Intentional. Designed to perform.
Not just content people watch.
Content people engage with.
3D
Designed to stop the scroll. Built to hold attention. We translated the brand into dimensional, high-impact visuals that feel tactile, elevated, and unmistakably modern. Not just product shots. A visual world with depth,texture, and intent.
3D
Designed to stop the scroll. Built to hold attention. We translated the brand into dimensional, high-impact visuals that feel tactile, elevated, and unmistakably modern.
Not just product shots. A visual world with depth, texture, and intent.
Packaging
Outdated packaging gets ignored. This didn’t.
Cleaner. Sharper. More intentional.
Designed to be noticed. Built to be picked up.
Packaging
Outdated packaging gets ignored. This didn’t.
Cleaner. Sharper. More intentional.
Designed to be noticed. Built to be picked up
.
Web
Attention means nothing if it doesn’t convert.
We rebuilt the experience to make sure it did.
Clearer messaging. Stronger visuals. A system designed to remove friction. And it shows.
Web
Attention means nothing if it
doesn’t convert.
We rebuilt the experience
to make sure it did.
Clearer messaging. Stronger visuals.
A system designed to remove friction.
And it shows.
WEBSITE VIDEOS
VIDEO
AMAZON IMAGES PDP
AMAZON
A clean and luminous visual concept built around Skin Clarifier No. 75. Soft tones, natural textures, and minimal typography create a calm, refined atmosphere where the product and its ingredients take center stage.
Botanical elements and fluid compositions highlight the essence of the formula: clarity, purity, and care. The result is a modern, elegant visual language designed to flow naturally between web and social formats.
VIDEO MAIN
Email Campaigns
We built the brand. Email is where we proved it.
Clear messaging. Beautiful design.
Built to convert. And it did.
Email Campaigns
We built the brand. Email is where
we proved it.
Clear messaging. Beautiful design.
Built to convert. And it did.
